THE PROCESS
The Diagnosis
Until then, shopkeepers used the marketplace web platform where they managed to manage their operation through it. However, the experience was not simplified, mainly because it required someone to be in front of the computer all the time to monitor the status of orders and thus carry out the necessary procedures so that the logistics of the sale were completed.
This reality worked well for large companies that have many people at their disposal in the back office, but for the small entrepreneur who often needs to move from the office to the warehouse or even to buy utensils, it definitely did not bring agility.
Delay in task processing – slowness and delay in the operation.
Via seems to have a platform focused on large companies – it needs a person for every action.
It would change the commercial process, today it is still plastered. It would have to be more automated, smarter.
With the above reality in mind, we started our work looking especially at small and medium-sized retailers. Our design team carried out a series of in-depth interviews in order to collect information and understand what daily routines were like, difficulties encountered in using the current platform, as well as other obstacles faced by people who manage stores on the marketplace.
.png)
